About Candice
I’ve always loved words.
I begged to learn to read at age 4...
Memorized the alphabet backwards at age 7 (still one of my go-to party tricks decades later)…
And won the spelling bee in 8th grade (the winning word was “soufflé").
So when a former boss first told me “You’re a writer!”, it wasn’t surprising – it just made sense.
Years later, I was working as a lawyer when I saw a banner ad for a company that taught copywriting. I was immediately intrigued but also completely unfamiliar with direct response. I thought banner ads were basically spam - or worse, downloadable viruses!
Online shopping? I did it all the time. Through banner ads? Never.
But this one was just so tempting. To my horror I clicked…
And down the rabbit hole I went.
After I downloaded the free report, I signed up for the company’s flagship course and started to fall in love with copywriting and marketing. I signed up for a second course and was hooked.
These days, I’m writing and consulting full time for coaches and entrepreneurs. I run the copy team for my biggest client, Product Launch Formula® creator Jeff Walker.
I've taught courses for industry leaders like AWAI and Dan Lok... been featured as an expert in a book by top copywriter Bob Bly... and appeared onstage at LaunchCon, PLF Live, and AWAI's Bootcamp.
My passions outside of work include live music, craft cocktails, CrossFit and travel. I’m lucky enough to have been to all seven continents, including Antarctica.
For more information, you can reach out directly at 786.629.6323 or at candice[at]candicelazar.com. Or, find out here what people say about working with me.
