What Do Lawyers Know About Selling That Most Business Owners Don’t?
That sounds like a joke, doesn't it?
You’re waiting for the punchline.
But there isn’t one, because lawyers know more about selling than you probably realize.
They understand that making a winning argument means building belief. And building belief requires evidence.
Not just finding it, which can be an art in itself, but using it to the most persuasive effect.
Whether it’s with thousands of pages of banking records or one ill-fitting glove…
Lawyers know there’s a minimum threshold for what they’re arguing to even be considered. And they know what’s at stake if they miss.
ARE YOU MAKING YOUR CASE TO YOUR CUSTOMERS?
You’re probably not a lawyer. But you’re still selling every day (even in your personal life) and you need to be persuasive if you want your business to succeed.
And while you’re probably not a lawyer… I am.
Though I don’t practice law anymore. I prefer helping coaches and entrepreneurs build their case in their launch marketing.
I find it a lot more fulfilling and fun to help people show the world that their offer is effing amazing.
WHO AM I?
I’m a launch strategist, copy chief and copywriter who helps business owners plan their launches in one super-focused, highly productive day.
I used to run the copy team for Jeff Walker. Jeff wrote "the" definitive book about launching online (fittingly, it’s called Launch), and his Product Launch Formula® is the longest running online marketing product out there.
It takes a lot of copy to run an 8-figure business like Jeff’s – emails (sooo many emails!), landing pages, sales pages, social media ads and posts, lead magnets, video scripts and more. And there's a well-planned strategy behind it all.
I’ve also written and taught courses for online marketing leaders like AWAI and Dan Lok... I’ve been featured as an expert in a book by top copywriter Bob Bly... and I’ve appeared onstage at LaunchCon, PLF Live, and AWAI's Bootcamp.
SHOULD WE TALK?
Wondering if we'd be a good fit to work together?
My ideal clients are coaches (or teachers) and entrepreneurs – preferably in the personal development, lifestyle, or biz op space. They sell their intellectual property via books, courses, coaching programs, memberships, live events...
You should already have a list and a core offer in mind. And you understand why launches are important for your business, but would rather spend time in your zone of genius than planning yours.
You can appreciate that investing several focused hours on your launch now will save you an exponential amount of time and effort later and are motivated enough to follow through on the plans we create together.
If this sounds like you, and if you want personalized advice from an expert who has worked on dozens of launches, I'd love to hear from you!
Reach out through my contact form if you have a project you’d like to discuss. Or if you just want to keep in touch, fill in your email at the bottom of the page.
You'll be able to instantly download a checklist of 13 ways to add persuasive proof to your marketing… erase your prospects’ doubts… and get them eagerly clicking to buy.
Yes!
What People Say About Candice
“Candice was a breath of fresh air. She was able to recognize our target audience and create copy that reached the reader emotionally. Her work exceeded our expectations with very little initial direction. She delivered ahead of schedule and was available when I needed to speak with her. I only hope I can work with her again in the future.”
Jason Crawford · Director of Content, Spy Escape and Evasion
“Candice Lazar is one of the best kinds of writers to work with. Her work comes in clean and on-time. It’s easy to read and provides our audience with useful information. And she brings me new ideas all the time. I’m glad to have her as one of my go-to writers.”
Heather Robson · Managing Editor, Wealthy Web Writer
“Candice Lazar is the kind of writer who makes an editor's job easy - consistently sending in quality writing on deadline, following up with new and fresh and exciting ideas, and being a genuine pleasure to work with. I hope for and look forward to many more profitable projects together.”
Mindy McHorse · Executive Editor, Barefoot Writer
“Candice is sharp and always on top of things and I can trust her to help me stay on budget and on time. Candice and her team always go above and beyond finding creative solutions for my projects. She is always high on my recommend list. Anyone should feel comfortable placing a job in her capable hands.”
Clifton Simmons · Vice President, Copy Supervisor, Campbell-Ewald
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